What is the keyword difficulty –
Researching a suitable keyword for your website is the foundation of success in SEO. Finding the right keyword might be tough, time-consuming, and slow.
In SEO, we recommend that before thinking of ranking the website, making any plans, you should first DO keywords research. Nothing will come in easy! Same as Off-Page SEO and other factors, keywords research is not lighter!
A few crucial aspects when doing keywords research are:
- The Search Volume
- Keywords difficulty
- Organic CTR(Click-Through-Rate)
What is the keyword difficulty?
Keyword Difficulty is a fundamental aspect that displays the competition around it and how complicated it is to rank for it—the higher the rivalry, the greater the keyword difficulty.
Keyword Difficulty is a crucial metric that needs a lot of investigation before trying to rank for the respective. To give an example; The best idea would be that you shouldn’t consider pointing towards a very competitive keyword due to the highly challenging competition – this might lead to affecting your ranking.
You shouldn’t consider trying to rank for the low-competitive ones either. If the search volume is non-existent, then it’s pretty much useless trying to use such keywords.
You must take into consideration trying the keywords that are somewhere in the between High-Competition and Low-Competition. That could lead to a remarkable ranking if you somehow hit the pot! Keep in mind that Low-Competition Keywords, but with a good search volume, is the golden egg you want to break!
What is the keyword difficulty score And why is it important?
The Keywords difficulty score, also known as KDS, is that aspect that you shouldn’t ignore. There are many tools for checking keyword KDS, such as Moz, for example.
The percentage contains a 0 to 100 score. The bigger the score, the bigger the difficulty -easy as that.
KDS greater than 65% – Extremely Difficult Keywords
Everything above 65% will work against you since there is high competition for it. If you’re aiming towards using these kinds of keywords, we suggest you invest a lot of time in the On-Page SEO, Optimize your content as much as possible, and on top of all, Link-Building. We always recommend Speedbacklinks for High-Quality Backlinks.
Competing for them will result in spending money, time, and hard work.
KDS: 20% to 65% – Ordinary difficult keywords
Aiming for a between percentage keywords will mostly be the best option you have. It is a rational choice to make since the competition is lower, the search volume is lower – your chances of hitting the pot is higher!
A standard difficulty keyword will allow you to compete without having to spend a lot of money, though link-building is very important, and you better not ignore it.
KDS lower than 20% – Low Level Difficult keywords
That stands as the more accessible level of the keywords difficulty, effortless ranking(You do not need anything, you will undoubtedly rank for it). However, it will not happen if the search volume is equal to 0! These kinds of keywords don’t have a stable search volume, meaning nobody will look for them, which results in your loss.
There is one way out of this! If you can determine the problematic low-level keywords with a good search volume, at that moment, you hit the pot!
This is what most of the high ranked websites do. They search for the long-tail keywords that are related to their business and aim for them.
How is the keyword difficulty determined?
The code that the keyword research tools apply to determine the difficulty varies though the crucial element that leads to the results is quite the same.
As we have concluded earlier, keyword difficulty display for us how accessible the ranking for a specific keyword is. The elements for determining the difficulty are related to the search engine elements. The elements that help a site rank better will contain the keyword that is problematic to rank for.
Three factors that are determined during the keyword difficulty calculation:
1. Quality Written Content
That is considered to be one of the most critical elements that the search engines take in consideration, it is also considered to be the key to calculating keyword difficulty.
The article which defines your content should be written and have relevance to the target audience. Meaning that the keyword you are aiming for should be related as well.
2. The Domain authority
The domain authority has been the essential element for a while now. It shows the site’s reputation in terms of quality content and how useful this is for its audience. The higher the domain authority, the better a website is being viewed by Google and recognized by having quality content.
Since many websites have a high authority domain, they will always occupy the keyword and raise its difficulty. While determining the keyword difficulty score, the DA of the Websites using the corresponding keyword will be the main factor.
3. The quality of the backlinks and the domains
The number of quality backlinks that a website has and the domains that refer to it is also a crucial aspect in the run for determining the keyword difficulty score. Mostly, the pages or sites that have an incredible amount of high-quality backlinks will rank higher, and the keyword that these sites/pages aim for will be harsh to compete.
How to use the keyword difficulty and find the most suitable ones for your site
Since we have cleared what the keyword difficulty is and how of an essential impact they have, it’s time to move on and discover how to use them to our advantage.
As for this matter, we will take Moz Keyword Planner and try to find out the most suitable ones.
I took for an example the keyword “Keyword difficulty” and as we can see, the monthly volume 51-100, a difficulty of 47, 60% Organic CTR and a 44 Priority(“A score from 0 to 100 that combines all the other metrics”)
Now, the question is: How can we use this to our advantage? Let’s start explaining!
Sorting the keyword and making a list
At the moment you begin the keyword research, you will find more than thousands, sometimes, even more, be determined by your niche. You can now use the filter to get the most suitable keyword for your page/site – in my case is by Moz.
You can discover keyword in the respective area and filter them out. Moz, for example, doesn’t have so many filters, though it’s way easier to find the ones you want since they took in the perspective of how a keyword list will be created.
After you have filtered out the keyword, there will be way lesser to choose from, which brings it to our point in finding the most suitable ones. Using the filters will result in better choices for your niche, which means you are going to compete for an ordinary level keyword, which will rank your page/site pretty fast.
It is the moment you should establish which ones you want to aim for regarding your niche. That will back on more aspects, not only the keyword difficulty.
It’s not good to count only on the metrics for picking up the keyword, and you should consider the other elements as well while doing it. Looking for the keyword related to the topic/niche shouldn’t be automatic; some manual work would help the progress and help you find the keyword you need.
We strongly recommend combining the tool’s filters with manual work, the results will be more accurate, and the ranking should be as well, smoother.
In this guide we have learned what is the keyword difficulty and why is it important.