What does SEO stand for?
SEO is search engine optimization and the art or science of being found high up in Google’s organic (unpaid) search results.
What does SEO stand for?
The abbreviation SEO stands for Search Engine Optimization and the Search Engine Optimizer. Incidentally, SEO optimization is wrong, because that would be search engine optimization-optimization.
The Search Engine Optimization
(Search Engine Optimization: SEO)
Search engine optimization and the difference between SEO and SEA
Search engine optimization or SEO is a part of Search Engine Marketing (SEM). Another part is, for example, Search Engine Advertising (SEA). SEO, like SEA, is about getting a website to the top of the search result pages (SERPs).
With SEA (e.g., advertising with Google Ads), the ranking is paid for. This is done by the fact that each click costs a bid price. If the budget is used up, the advertised website is also no longer visible in the Google ranking.
SEA does not buy positions on Google, but bids are placed on advertising spaces on suitable search engine pages!
With SEO, you also want to get to the top, but in the so-called organic search results (i.e., the search results without advertising).
This is achieved by trying to create or optimize a website with SEO so that Google considers it to be the best result for a search query.
To do this, you have a few hundred set screws to which an SEO can turn. The advantage is that the website will standstill, and a click will not cost money.
For some years now, more and more is being invested in SEO. So in Germany, often, a large part of the online marketing budget is reserved for SEO.
Not only on the German market, but Google also has the absolute upper hand. With a share of over 90% of all search queries, Google is the only relevant search engine for SEOs in Germany.
For international SEO, search engines like Baidu or Yandex also play an essential role. Search engines like Bing or Yahoo are considered, but a small part of search queries are rather unimportant.
How does SEO work
Search engine optimization is a science or an art. Here, websites are optimized so that they are found as high up as possible in organic search results.
The search engine optimizer (usually SEO manager) achieves this by making adjustments to the website itself (on-page search engine optimization) and improvements to factors far from the website itself (off-page search engine optimization).
The website is optimized for many different ranking factors. These include, for example, the page speed, the domain name, the internal linking, the text, the titles, and headings – but also links from other websites to the website that is being optimized.
SEO or search engine optimization always includes a strategy; without this SEO strategy, and optimization can not be very positive. So many screws are turned and set, that one would quickly lose the overview.
Search engine optimization starts before the website exists!
What does SEO stand for? Keywords and Meta tags?
Not entirely, search engine optimization is much more than that. Strictly speaking, SEO is less about keywords or meta tags than you might think. SEO is everything (but really everything) that has to do with a website. The design, the programming, the speed – everything about your website is SEO – OnPage SEO.
One of the constant tasks in search engine optimization is copywriting. First, the texts (contents Engl. Content) create and publish, which help a user. The improvement of the existing optimization (On-Page, i.e., speed, range, mobile optimization, internal links, etc.) as well as fixing technical errors and typical SEO errors of a website.
It should always be guaranteed that Google can index and interpret the page. Of course, winning backlinks and online marketing is also part of this. What good is content if you can’t find readers? Sometimes it helps to remove backlinks from those that damage the ranking (Disavow).
Most important is the optimization for the user. This includes, for example, lowering the bounce rate and increasing the time spent on a website. Increasing the number of visited pages per user can also be away.
User experience (UX) is one of the most important and most underestimated ranking factors for Google. This optimization for the user ultimately helps to increase click-through rates and conversations or the completion of actions (e.g., purchases called leads).
This is also search engine optimization: optimizing click-through rates, conversations, and increasing leads because the most important thing about most websites is that you can earn money with it. What use is an online shop that is found very well and has a lot of visitors (traffic) via Google if nobody buys a product? Is that good search engine optimization? Probably not!
SEO in the past, SEO today and SEO of tomorrow
In the past, not everything was better – SEO was not. SEO used to be easier, but also more frustrating. In the past, by the power of your water soup, you built as many backlinks as possible. Often an Exact Match Domain secured and content overoptimized before. Let’s put it like this: Keyword in the domain name + 10% OnPage-over-optimization + 90% link building = SEO from 2001.
Today SEO is so much more – and SEO from 2001, yes, that causes damage today. Instead, we go to the user, optimize websites for him. SEOs now understand user intent (what the searcher wants) and provide answers. They are not only useful but often almost perfect.
If you’re looking for something embarrassing about laminate today, be sure: the writer of this text has probably never held laminate in his hands. But he has read all about it and found solutions that will help you to lay laminate. And you can also buy it right there via a link.
Through the Hummingbird, Google understands the user. Google Updates like Panda or Penguin, spam is no longer possible (neither textual nor with links). The fact that we more and more google with mobile phones and talk to Google is mixing up the business.
A future SEO manager must understand Google and especially Google’s way and goals. For example, these:
- To make the internet better
2. Make the knowledge of the world accessible to everyone (no matter where and how)
3. Answer questions
4. To make a seeker happy (because he should keep googling)
5. The Google search has changed, not only the SERPs.
So, what does SEO stand for? Did you learn anything?
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