The website for artists – SEO For Musicians Tips
Musicians, bands or choirs who want to be successful today must make themselves and their music accessible and visible online: from the announcement of a new single to the sale of concert tickets to the offering of merchandise.
They are supported by search engine optimization, or SEO for short, which is challenging to implement for many musicians, however: They have to write new songs, plan tours, organize rehearsals so that there is little time to worry about optimizing their online presence.
Many musicians are aware of the importance of SEO for their website because a successful SEO strategy can help them reach their fans, strengthen fan loyalty, build an online community, expand their fan base, and promote the purchase of tickets, CDs, and merchandise items their name better.
SEO For Musicians 1 – Starts with keyword search –
The keyword research is at the beginning and is essential if musicians want to have success with their SEO strategy. Therefore search for suitable keywords that are best suited for the type and content of your music. Besides the band name, these are the music style, genre, location, instrumentation, influences, and similar artists. Think about what new fans would look for to get to you and use synonyms to cover a wide variety of searches.
Here you will find free tools:
SEO For Musicians 2 – Checks the site structure
You integrate the researched keywords into the page titles, page descriptions, the headlines, and the texts.
The page title is usually the first thing fans of your website see. It is located at the top of the browser window and also appears in the search result lists of the search engines. For Google & Co., it is an essential factor in assessing how relevant a page is for the search query. The page title is, therefore, also one of the ranking factors.
For musicians, bands, and choirs, it is good to use their name in the page title. New fans are generated more difficult, but all those who already know you and want to know more about you will find you faster.
Below the page title, you will find the page description in the search results. This description shows the page and animates’ content, just like the page title, the searcher, or fan to click on the outcome.
These free tools support you in creating page titles and page descriptions:
There are also two main types of texts on a website that you need to take care of during SEO: Headlines and paragraphs.
Headlines have different awards. The H1, the main heading of a page, is the most important one. It indicates the content of a page and should only be used once. Use a meaningful title here, in which the keyword of the page is at the very beginning.
The H2 follows the H1 heading. It is a subheading followed by the H3 as a sub-sub heading and so on. You can go as far as H6, but consider how much of a breakdown is necessary.
We recommend that you focus on the H1 and H2 headings and choose meaningful titles for them.
You can use the following tools to verify the correct award:
- SEO-Click (Browser Addon)
SEO For Musicians 3 – Produces quality content
Often musicians do without lyrics on their websites and instead rely on images and video content. And although these highly visual formats are of undeniable importance to musicians, it is still essential to place high-quality texts on the website.
That is because search engines can read words, but not images and videos. It would help if you had website texts to understand the content of a website, index it, and judge it as relevant to a search query.
Therefore, you should not forget to place high-quality texts on your web pages, for example, your band’s history. Also, publish up-to-date information about concerts and events. The crawlers of search engine visit page more often, which frequently update their content. Also, create your pages for individual circumstances so that your concerts can be found quickly and easily.
In addition to static websites, it is also good to write an exciting blog with topics that your fans are interested in and want to read.
In the blog, you can write about the latest album or single releases, review concerts and event series, write about your music style, influences, or similar (and befriended) artists. For a visual enhancement of the posts, you can use pictures and embed YouTube videos.
SEO For Musicians 4 – Host your music online
There are many ways to host your music on the Internet. So look for sites that suit your style and genre and where you can share your music online. Ideal starting points are Soundcloud, Spotify, YourListen, and Bandcamp. Of course, YouTube, the second largest search engine, and the largest video platform in the world is also an excellent place to start.
Keywords that you use on your website should also be used for YouTube and other services. For example, they can be used in descriptions, lyrics, video titles, or hashtags.
Tip: Musicians may also be interested in creating playlists, such as YouTube and Spotify. You can create playlists that contain your songs and are mixed with better-known musicians that match your style and genre. This way, more people will notice you, and you will gain new subscribers and fans.
SEO For Musicians 5 – Build backlinks
A crucial part of a website’s search performance has less to do with how it is optimized than how other websites perceive it and whether they link back to it. For search engines such as Google, so-called “backlinks” (external links) to a page are of great importance, because they are regarded as “votes” of a website.
Backlinks are not only crucial for the reputation of a website, but they also offer the possibility to network with other artists, music bloggers, and promoters.
But choose the pages for your backlinks carefully, because if an external link is rated as spam, your website may be penalized.
Tip: For musicians, bands, and choirs, local cultural calendars or music directories are also engaging in addition to music blogs.
Make sure you check our guides about link-building:
SEO For Musicians 6 – Utilize social media
One way to attract new readers to the site is to use social media in addition to search engine optimization. Facebook and Instagram are suitable platforms for fans to keep in touch with their favorite bands and musicians. They also offer the possibility to quickly get in contact with fans and direct them to their website.
In your posts, use keywords that you also use in the texts of your website and select meaningful hashtags. Give your posts significant titles that encourage click-through and make your website deliver what it promises.
SEO For Musicians 7 – Be locally present
Even if a band, a singer, or a choir is often on tour and rarely becomes locally active, they should not do local SEO without a local presence. Many musicians are associated with their home town, which benefits their reach.
For musicians who want to promote the SEO of their website, it is vital to consider that they are also locally relevant for search engines. Using the location in the page title and description as well as the headlines, inclusion in local music blogs and event directories, and local content, for example, via a regional event series, will help achieve this.
A maintained Google My Business entry also supports the local SEO of musicians.
SEO For Musicians 8 – Use analysis tools
It is advisable to use analysis tools such as Google Analytics or, especially for musicians, Spotify for artists. This makes it easier for you to decide which content needs optimization.
Conclusion: SEO is also worthwhile for musicians
The musicians’ website acts as a central contact point for fans, organizers, and other interested parties. They can find everything about their favorite band or singer in one place: music, merchandise, tour dates, contact information, and more.
SEO means a significant and long-term commitment for musicians because besides making music, they have to make sure that their content is relevant and up to date – but it’s worth the effort.
One final tip: Offering your song for free download can already increase the desired attention enormously. We really hope that you enjoyed our guide about SEO For Musicians and it pleased your eyes.
Some useful links for you: