SEO for food blogs? You also have a knack for photography and want to be a food blogger? Good for you! But you’re not alone: Food is one of the most popular blog topics besides fashion.
So it’s not guaranteed that your food blog will be the next big thing…but: With food blog SEO you increase your chances of success enormously. We’ll show you what you need to consider when it comes to images, text, and technology when it comes to food blogging!
The 3 most important components of successful food blogs
As with any other subject area, the same applies to successful food blogs: Yes, the Google algorithm must like your blog. But this only happens if users like your site, because Google loves usability very much. And what does that mean for you?
It merely means that you have to take care of a few significant components of your blog:
- Content (text, image and layout)
- A meaningful keyword coverage
- The technical side
SEO-optimized food blogs is no small thing. To make the effort worthwhile, you should raise your blog systematically from the beginning.
Beautiful: How to deal with pictures on food blogs
Would you recook a recipe that you can’t find a picture of anywhere? I guess not, huh? You can photograph or film just about any dish to make it look spectacular. Yeah, even a cheese sandwich. Accordingly, you must illustrate your food blogs. And not in any way, but adequately.
Step 1: The perfect subject
You would think that the only perfect reason for a food blog entry is cooked food. After all, this is your bait to keep your readers curious. Isn’t it? Not quite.
A recipe only looks authentic when you can follow as carefully as possible how the result is created.
How many different pictures are useful always depends on the level of difficulty. For a mixed salad, you don’t have to photograph every tomato cut in half separately. However, if you want to write a guide for beginners on the subject of “the perfect steak”, things will look different again: What is a medium-rare steak? How do you know that it is Well Done Steak? You won’t get far with a single picture.
By the way, these shots may also give the impression of “disorder” during cooking. The quotation marks because, of course, you are not photographing the fat splashes on the stove or the pots stacked in the sink, but the aesthetic version of the kitchen chaos.
A few random bread crumbs, a little bit of spread on a knife – even if everyone secretly knows that the kitchen is not that neat, it’s more authentic than a completely sterile environment.
Step 2: The perfect photo
What you photograph best for your food blog, we have now clarified. The only question that remains is how you can best make the photos look as professional as possible.
- A balanced play of light and shadow
- A suitable background
- The right stage in the cooking process (ready cooked vegetables, for example, are not nearly as color-intensive as half-cooked ones)
- The composition of the picture
But since our speciality is SEO and not food photography, I prefer to refer to the know-how of real professionals.
Step 3: The perfect application
A picture that makes your readers’ mouths water is one thing. The optimal use of this image is another. That starts with the image formatting: The bigger the image file, the longer the load time… and the more dissatisfied the Google algorithm. So make sure to use tools like TinyPNG to compress your photos.
Also important is a meaningful Alt Description for your photos. For example, if the picture shows a beautiful raspberry-mascarpone dessert, and you want to rank for this term, Google must be able to understand this. And this is only possible if you select the alt text accordingly.
What users really want to read on food blogs?
On food blogs you only write down recipes anyway, that can’t be that difficult? It would be best if you forgot this thought very soon. Because what you need is a sophisticated mixture of personal touch and plain text without frills. What does “writing for a food blog” actually mean?
Are we getting personal – yes or no?
If there seems to be an unwritten rule among food bloggers, then this is it: Always put your recipe before your whole life story. Well, maybe that’s an exaggeration, and yet most food blog entries start with a personal story that sometimes feels like it starts with Adam and Eve.
Don’t get me wrong: An introduction in which you refer to your everyday life is per se no problem at all. On the contrary, it allows your readership to get to know you, and you pick it up on a personal level. BUT: Don’t forget that people don’t come to you primarily out of interest in you, but because they find the title of the blog post interesting.
Translated this means that they want to get to your recipe as quickly as possible. And that brings us back to the basic rule from above: If your introduction is too long, you need a “to recipe” button that brings impatient visitors immediately to the information they are looking for.
Your goal when writing for the food blog is to provide information in an understandable, fast and comprehensive way.
How much text is necessary for this goal varies greatly. So and so the principle “as much text as possible” does not apply. Speaking of need – how do you differentiate between what is essential and what can be removed?
What text does your food blog need?
For your food blog to stand out from the crowd, it must have a clear added value compared to other blogs. In blog practice, this means: Expand your text repertoire and deliver not only tasty recipes but also everything else you want or should know about the topic:
- Briefly summarize the dish above or directly below the first photo.
For what occasion is it suitable? What is the advantage of preparing it your way? Where is the twist?
- Answer FAQs about this dish.
Collect all the questions that often arise on the topic, so that your visitors don’t have to click their way through countless forums. Which ingredients can be replaced by what (e.g. in case of intolerance)?
What are the nutritional values? What can go wrong, i.e. where do you have to pay special attention? What about the temperature difference between circulating air and top/bottom heat? Is it the same without the grill function?
- Call for action.
It may sound banal, but CTAs are useful after all. At the end of the article, ask if anyone has recooked the recipe, how it turned out, etc. The chances are that someone will proudly tell you about their success (or that one ingredient has been replaced by another!).
- Identify affiliate projects or sponsored content as such.
What is the best way to implement this?
A beautiful text needs to be packaged in a nice layout. For food blogs, this means that you should pay special attention to these points:
- Write paragraphs that consist of about 2-3 crisp sentences.
Just as popular as endless introductions seem to be single-line paragraphs in the foodie scene. When this pattern runs through the whole text, however, it looks incredibly choppy. Yes, you’re supposed to get to the heart of the matter, but most users can be trusted to read several sentences directly after each other.
- Use bold and italics.
The dose is of course the crucial point here. You are dealing with comparatively short paragraphs, so not every word should be bold or italic.
- Describe procedures briefly and concisely.
If the oven has to preheat to 250°C or boil the pasta water, you can indicate this in one sentence. And no, this is not a contradiction to the first point – some things can be described in a few words. It’s the mixture that does it.
- Count the individual steps through.
A step-by-step guide is not only practical for your readers but also Google. In such a case, the algorithm recognizes a particular order in your content, and thus a clear added value for the user.
Everything okay so far? Then only one question remains: How do you find out which content is best to include in your food blog?
After all, there are several topics in this highly competitive niche that will minimize your chances for a good Google ranking from the outset. So there’s no way around a little keyword research on a food blog, but don’t worry: it’s not that complicated.
Wanted, found: Your keyword cover
Uniqueness is the key to happiness when it comes to smart keyword coverage. Wow, what insight do you think now? Right. That’s why we’ll save ourselves more general posts and instead look in detail at how you find suitable keywords for your food blog.
Keywords on food blogs – how does it work and what are the benefits?
Imagine you have an incredibly good recipe for chocolate brownies and want to publish it on your blog. Well, brownies are a great thing – but other food bloggers feel the same way.
You can use that for yourself: First, stick with long-tail keywords. These are, roughly speaking, search queries with three words or more, which are rarely (sometimes only once) searched for in precisely this combination.
Accordingly, there is much less competition, and you can get quite a bit of traffic from such specific keywords in the long run. Therefore, always search for variations of a keyword first, for which you can rank relatively quickly.
How to use your keywords wisely
Let’s assume that you have invested a little time now and filtered out important (niche) keywords. The next step is to put the results of your research into practice by…
- Create appropriate categories
Think carefully about the starting point from which users start their journey and sort your contributions accordingly. For example, you might not be looking for a category like “apple”, but for a dish or a meal with this ingredient (“apple pie”, “apple porridge”). So you would need categories like “breakfast”, “snack”, “pastry”, etc.
- With suitable anchor text internally linked
Internal links are handy for users and even more convenient for the Google algorithm: This way, you can tell where the most relevant content is located. It is best to use an anchor text that describes the content, i.e. is as similar as possible to the title of the linked post.
- Watch out for seasonality
In every season certain types of fruit and vegetables are in season. If you follow these guidelines, you will not only promote environmentally friendly cooking, but you will also be serving the interests of your readership: no one wants a warming stew in August, just as no one is likely to look for recipes for watermelon ice cream in December. Be sure to adjust your editorial schedule according to seasonality.
So far, so logical? Great, then we’re already at the Grande Finale, the technical side of your food blog!
The basics SEO for food blogs
You can love it or hate it, but there is no way around the SEO background work. In practice, this means that you should keep an eye on these areas or implement them carefully:
If you start your Food Blog on WordPress, there are a few classic plugins that can save you a lot of effort. These include RankMath or The SEO Framework, the Sitemap Generator, WP Tasty, WP Recipe Maker, or EasyRecipe.
Admittedly, the topic of WordPress SEO is too extensive for us to explain it entirely here. If you want to know more about it, take a look at our videos about Yoast SEO and perfect snippets!
This covered our SEO for food blogs guide! I really hope you enjoyed it.
Here are some useful links for you:
- How to make content SEO friendly
- Backlinking for SEO
- Website Relaunch checklist
- Online Marketing For Everyone
- How to properly do keyword research
- What is a CDN?
- What does SEO stand for?
- What is a PBN?
- What are Backlinks and how do they work?
- How to get backlinks fast
- Website speed optimization (3 to 1 second)
- How to fix WordPress missed schedule
- How to Build Backlinks as a beginner
- How to rank a new site on Google in 2020
- How to install Rank Math in 2020
- What is the keyword difficulty?
- A link-building strategy 2020
Tags: SEO for food blogs