You’ve used to be on the #1 page but now suddenly lost ranking on Google? This is why you did!
lost ranking on google – What happened?
When the visibility and keyword rankings of your website crash virtually overnight, and for no apparent reason, it’s a nightmare!
It is possible to find out the reason, but it is never clear! Therefore, it is essential always to check all possible rights to detect more than one source of error.
Five reasons why you lost ranking on google
- A Google Update has hit your website
- Harmful backlinks & unnatural backlinks
- User-friendliness is the be-all and end-all
- The quality of the content is decisive
- Technical problems
1. Your website is hit by a Google Update
The most common reason for a sudden drop in keyword rankings and the visibility of the website is a Google update. This means that Google has changed or modified its algorithm so that the evaluation criteria of the web pages have changed.
Now how do you find out when and if there was a Google update?
The fastest way to do this is with the Sistrix tool. Here you can see not only the current keyword placements and their changes, but also a timeline with the weekly visibility. In this graph, all Google Updates are marked with markers.
Another possibility is to keep yourself informed continuously, for example, in articles from Google itself, which often announce such an update.
What are the updates, and what to do with which update?
1.1 Panda Update
1.2 Penguin Update
1.3 Google Core Update
1.4 Google Medic Update
The Panda Update from Google evaluates the quality of the content purely, i.e., the content itself. This update mainly affects pages with low-quality content, news pages, price comparisons, and the like. Duplicate content or content from third-party websites is also included here.
An excellent indicator of low-quality content is the bounce rate of individual pages, which can be checked in Google Analytics.
To avoid losses during a panda update, always make sure that high-quality content is created and helpful to the user.
Fixing the adverse effects of a Panda update is very difficult and requires a lot of effort. The content of the website was to be completely redesigned, focusing mainly on the user. How can the user be satisfied with this content? Is the content target-oriented?
The Penguin Update, on the other hand, focuses on link marketing. Here pages with excessive link building and also with low-quality backlinks are punished.
To clean the link profile properly, wicked, spammed and bought backlinks should be removed or devalued. Here, it is often worth to be a little more generous in the left scoring and to build high-quality, strong backlinks.
The Google Core Update is the successor of the Panda Update.
As in the Panda Update, the quality of the content is the main focus here. However, user signals and trust elements are now also included. The actual panda update has been extended and matured here to be able to judge the quality of the complete website.
The Medic Update is one of the core algorithm updates. The essential components of the algorithm have therefore been adapted here. Many websites were affected by this core update, especially the so-called YMYL pages (Your Money or Your Life). The result of this update is that the trust of a page has been reweighted.
2. harmful backlinks & unnatural backlinks
If your website has an unnatural backlink profile, you will usually receive a message in the Google Search Console about unnatural incoming links. It’s pretty common that you lost ranking on Google due to this matter!
If Google suspects that links have been bought to improve rankings, this can lead to a rapid loss of ranking. The loss of ranking is often noticeable in individual affected directories. That the whole website is massively dropped because of this is rather rare.
The only way to remedy this is to analyze each backlink and check whether it is sustainable. To display all existing backlinks and to be able to check them more efficiently, one tool is especially recommended here: Semrush
To clean up the link profile, it is not sufficient to delete only a few backlinks. Large areas should be worked on here. If there is a high number of backlinks, every single backlink should be checked – the work pays off!
If you need support and would like to know how to detect and remove harmful and unnatural links, we will be happy to assist you!
3. User-friendliness is the key
You may have already put a lot of energy into content expansion and keyword optimization. The first results are now not long in coming, which has ultimately ensured that keyword rankings have formed on the first page and a significant increase in the number of visitors.
But how user-friendly is your website now? In the worst case, the user does not find his way around your site or has expected something else. This often results in a fling due to bad user experience! And watch out: Google notices this and reacts accordingly!
So your rankings may fall again very quickly because of too lousy user signals – despite a proper keyword optimization!
Ways to a better user experience
Check with which keywords visitors come to your website or with which keywords the site currently ranks. Are these perhaps too general? Do the keywords apply to your product? A distinction should also be made between keywords with a purchase intention and keywords with an information intention.
A quick tip: Enter your keyword into Google search and look at your competitors on the first page. Through their offers or services, you can quickly decide whether users would instead find information or products with this term and whether the offer of your website is appropriate.
The second most crucial point is useful guidance on your website. Simple questions that you can ask yourself here are Is the main menu clear and well structured? Is it clear at first glance what is offered on the website? Are there enough call-to-action-buttons? Is the user-guided to the purchase or contact request in a few steps? Can the content be grasped quickly, and is it well structured in short sections with clear headings?
4. The quality of the content is decisive
This is a major point on why you lost ranking on Google and you should pay a LOT of attention to it!
Perhaps you have heard the term keyword stuffing before. This means that in the content of the web page, the keywords are virtually lined up, and certain words are used unnaturally often.
If an attempt is made to use the keyword by hook or crook in every possible place, not only the quality of the content suffers, but often also the grammar and readability.
Here too – user-friendliness is the most important thing! Google recognizes the quality of content by user behavior and by essential points such as duplicate content, keyword stuffing, and content that you have found and copied from other websites. If these points are not observed, bad keyword placements can occur.
What distinguishes a high-quality text?
Ensure that the content of your website is helpful for the user and makes sure to convince the reader of your product. Purchase advice, advantages for the customer, USPs, and application ideas are right keywords here.
Pay particular attention to a good content structure with subheadings and short text sections, because nothing is more deterrent to the user than a very long continuous text. When you read through the contents, it is best to ask yourself, Was the content informative or helpful? Did he convince me to buy the product?
The conclusion is, high-quality and user-oriented content leads your website to long-term success! If you lost ranking on Google, don’t worry – there is always a way back. Just follow these tips and improve your website!
5. technical problems
A technically clean website is virtually the foundation stone for a successful keyword ranking. If essential points are disregarded here, it can, for example, lead to a situation where random pages or directories feel as if they are losing rankings. If this is the case, and points such as usability and the quality of the content have already been checked, it is now time to address the technical aspects urgently.
The amount of technical optimization possibilities is, of course, enormous. However, to find the first clue, the following possible sources of error should be checked at the beginning:
- How good is the loading time of my website – both in desktop and mobile view?
- Were Canonical Tags set correctly?
- Are there problems with crawling, or is all content indexable?
- Are there duplicates of the page e.g., with parameter URLs?
- Are structured data available and free of errors?
Have you lost ranking on Google? Make sure you get in touch with us very fast! We will help you recover pretty fast.
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