how does google rate websites

How does Google rate websites in 2020 and why?

So, how does Google rate websites in 2020? Is your website not found as well, or does it not appear in the Google index at all? This is because Google has changed its evaluation and search criteria.

Ten points you should pay attention to –

Overnight, from the end of April this year, some pages were no longer visible or lost the most relevant keywords. The reason for the re-evaluation of the link structure was an update of the search engine giant. After that, pages were useless, worthless, or untraceable.

Since the “downgrading,” SEO experts have feverishly searched for an explanation – and found one. “25 reasons for Google’s downgrading” has named the publication Bloggers of the site SEO-united have translated the points from English.

We have picked out the ten most important ones for you which play a big role in the how does Google rate websites:

Spam links – how does google rate websites

Your website has too many links that Google classifies as inferior. These are, for example, links that were only set to create another link without leading to content that has anything to do with the theme of the actual website. Or there has been a rapid increase in such spam links in a short period. Then Google will be listening.

Hidden links

These are links that have been created using Javascript, CSS, and other programs. They are disguised for search engines and are supposed to promote the website in the ranking. When Google finds them, it downgrades the website.

Link speed

Links on your website grow disproportionately fast compared to the average volume. The trigger for this could be: You have not done anything to your website for a long time, and within a particular time, you create link lists of partners or companies. If the number appears too high to Google in a short period, it could lead to a devaluation in the ranking. This again does not mean that link lists are generally bad for your website – on the contrary!

Here is a guide for the website speed optimization.

Broken links

Broken stands for broken or broken: A large number of internal or external links on the website no longer work. So check links to other pages or texts that you set a long time ago regularly, then you can avoid trouble.

You can read about how do i know where my website ranks on Google.

how does google rate websites


By this, Google understands a too energetically optimized page. That applies especially to ranking factors of a website and certain on-page factors (e.g., meta-description, title tags, links, and frequency of search terms). So if you put too much into optimization without paying attention to the actual content, Google will devalue the page

That does not mean that you should not pay attention to an intact optimization for search engines. But don’t add links, words, hints, etc. that are only used for “optimization” instead of preparing your website’s content.

So, how do these points have something to do on how does Google rate websites? In the beginning, we’ve cleared that Google cares about more than a simple optimization + a few backlinks.

You can buy permanent backlinks also known as guest posts from our shop.


A website must be accessible. Frequent failures of the server-side accessibility are not welcome.

quality of the content

If you have a lot of content that Google doesn’t find attractive or inferior, what is that? Is there are negative points. Make sure that content is read (e.g., using analysis tools) and regularly update texts and information.

You can read: how to make content SEO friendly.


The proportion of advertising material on the website is too high compared to the content. In this case, banners and small ads are considered to be advertising. The ratio of texts/information and advertising must be balanced.

Keywords in abundance

On the site, keywords are mentioned too often in places relevant to search engines. Keywords do belong in the headline, introduction, and in the text. But not in every paragraph twice and too often. That is too much of a good thing for the search engine. An excellent middle course is needed here.

Guides to keyword research and what the keyword difficulty is.

10th Doorway Pages

These are pages that have been created only for the search engine optimization of the website. Or pages that were solely prepared for the “work” of Google, but not for the reader in terms of content.

So, did you understand the points on how does Google rate websites? If yes, feel free to leave a comment.

Some links that might be useful to you:

Guide to safe backlinks buying

What are backlinks and how do they work

How to get backlinks fast

How to build backlinks as a beginner

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top