Whether you are a nutritionist, online shop operator, lawyer, or baker: you want to be found online. And that’s why Google is essential for you too! So How do I know where my website ranks on Google?
But how the hell do you manage to get in the first search results? Here are a few crucial tips that will make a huge difference.
How do i know where my website ranks on google?
How to find out your Google ranking:
To the question “How does my website rank in Google?” there is only one correct answer: “That depends!
A photographer in California, for example, can rank first if someone enters “Photographer California” in the Google search mask – but probably not if someone searches for “Photographer application photo.”
The right question should, therefore, be: “How does my website rank for keyword XY in Google?
For your understanding: Keywords are what people enter into a search mask online. If it’s a matter of several words, one speaks of “key phrases,” and if it’s a whole sentence (“Which shoes go with a red dress?”), one calls it “longtail keywords”.
So if you want to know how you rank, you should think about which keywords you would like to find. Only then will you come to a relevant statement.
So when should potential customers find you – in which Google search?
In my case, these are key phrases like “buy permanent backlinks” or “rank your website”
To find out how I rank on such keywords, I use a free online tool from the site “The digital entrepreneur.” Here there is a simple search mask in which I only have to fill in two fields:
It’s a german tool, but, it does its job correctly! This will answer to the question: How Do I Know Where My Website Ranks On Google?
Why it is super smart to rank well with blog posts (and not with the homepage)
If you have ever thought about SEO, you have probably guessed more generally about your website: How do search engines optimally cover it? Which formal criteria does it have to meet (security, page speed, and so on)?
This is all well and good and right. BUT: A secure, fast site does not guarantee a good ranking.
As a nutritionist, for example, you have a lot of competition. So how can you make it to the top if someone googles “nutritional advice”?
My answer: You don’t have to.
It’s much more important to get to the top when looking for solutions to their problems.
Someone who would like to learn more about healthy weight loss is certainly not the first person to google “nutritional advice.” Instead, they are looking for something like that:
- Losing weight without diet
- Tips for healthy eating
- Healthy food recipes
If you are found in this moment of searching for a solution to a problem, several things can happen:
- A person with a problem comes up to you
- He realizes: Wow, he knows his stuff!
- He stays on your side longer than planned
- He comes across your free shopping checklist and downloads it (because it’s so super handy)
- He will eventually become your customer (maybe weeks or months later – but who cares?!)
Blog posts are, therefore, THE possibility to be found in Google. No matter how many SEO tricks you use to optimize your homepage for “nutritional advice,” it is unlikely that you will make it to the top.
With blogposts, this is not only possible – it’s even likely! At least if you follow a few rules (and they’re coming: now).
These 5 criteria determine: How Do I Know Where My Website Ranks On Google?
Google Factor 1: Your topics are actually searched for
Sounds banal, but it’s essential: You can’t climb up with blog posts that no one is looking for. That’s why I tense up a bit inside when I read blog post titles like “Everything new is Mayi” or “Digitalisation as a challenge.”
Who would type “The Challenge of Digitalization” into Google at half-past ten at night?
So make sure you know what your potential customer is looking for. And then create content that will help him with his problems.
Google Factor 2: Your headline makes you click
Don’t get me wrong: I’m not into headlines like “7 mistakes that ruin your health – number 4 will blow your mind!
But “Eat healthy, live happier” just doesn’t cut it either.
It would help if you tried to find a headline in the middle: one that I want to click on because I hope to gain insight from it – but which also keeps this promise.
Because: If you attract visitors to your site with a clickable headline, who then quickly leave disappointed (for example, because they didn’t knock down point 4), Google will “punish” them.
Why? Because now, Google factor 3 comes into play.
Google Factor 3: Readers stay on your site – longer than on others
The times when you just had to put tons of keywords on a page to rank well are long gone.
Google has become smarter.
In the meantime, pages on which visitors spend an unusually long time are rewarded. If they click away rather quickly, the sheet slides down the Google ranking.
Another argument for blog posts! Hardly anyone spends a lot of time on home pages – but it takes a while to read useful blog posts.
This is another reason why it is so essential to addressing the real problems of potential customers. As a website visitor, I tend to scan information as we find it on home pages. But detailed instructions for solving my questions – I do read them.
That’s why your blog posts should be extended – and at the same time, you need to get a lot of value out of them (just filling in lines diligently is not allowed!).
Everything takes part into “How Do I Know Where My Website Ranks On Google?”.
Google factor 4: Your text must be easy to read
For readers to linger long on your site, it should be a pleasant experience for them. Which is why it is not possible:
- Too small a font.
- Font too grey
- Extensive lines from left to the right margin
- Complicated language
- Boring, technical language
- Boxed sets
- Few paragraphs
- “We are not getting to the point.”
The better you become at pampering your readers with a unique tone of voice and an inviting text image, the longer they will stay on your site (provided the content is beneficial and exciting).
Google Factor 5: Your site must meet technical standards
You should meet some technical requirements with your site so that Google will list you at the top. Here are the most important ones:
- Your website should be responsive in mobile view (this is called “being responsive”)
- For example, web pages that load too long because the images are too large will be punished by Google
- This also applies to sites that are classified as unsafe (and this is the case if you have not yet switched from HTTP:// to https://)
- The correct keywords should be included in the URL and the metadata
3 typical objections against a Google content strategy
“I’m just a little light, I can’t do this anyway!”
You mean, as a newcomer or lone wolf, you won’t make it to the top of Google anyway?
When I started with wasjournalistenwollen.de three years ago, I had big online magazines as competition. I was a nobody. In the meantime, I’ve overtaken almost everyone in essential keywords!
This can take a while – a Google content strategy (i.e., ranking high with content) is not a matter of three days.
But after I had completely overhauled my most important blog post and optimized it for Google, I could practically watch it climb up month after month.
So, are you clear about everything? Can you answer to: How Do I Know Where My Website Ranks On Google now?
If yes, make sure you’re ready!
Here are some useful links for you:
- What is Google Local SEO – Do it yourself!
- Why you should buy backlinks!
- SEO for Food Blogs
- How to make content SEO friendly
- Backlinking for SEO through outreach
- Website Relaunch Checklist
- Online Marketing for everyone
- How to properly do keyword research
- What is a CDN
- What does SEO stand for?
- What is a PBN
- What are backlinks and how do they work?
- How to get backlinks fast!
- Making money online as a freelancer
- Website speed optimization
- WordPress missed schedule – how to fix!
- How to build backlinks as a beginner.
- How to rank a new site on Google
- How to install Rank Math #1 SEO plugin
- What is the keyword difficulty
- Link-Building strategy 2020!