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social media

How to successfully use social media for sales in 2020

“I don’t have time for that” is generally the answer when you talk to salespeople about social media usage. In all the workshops, presentations, and one-on-one conversations I have had with salespeople over the years, this is always the first reaction. What they overlook is that social media in sales is a tool with superpower

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Internal Linking

Internal linking – 16 hacks for beginners and tools tips

Links are omnipresent on websites. However, many webmasters do not exploit the potential offered by linking and set links intuitively at best. Notably, internal links play an essential role in this context. To benefit from optimized internal linking, we would like to outline the most relevant information briefly, give you 16 easy-to-implement tips and introduce

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customer satisfaction

Measuring customer satisfaction: 7 simple methods

Dissatisfied customers report their negative experience, on average, 8 to 11 times in their acquaintances’ circle. These frustrated customers not only harm your image but also on your sales. After all, acquiring new customers almost always costs more than keeping an existing customer, and negative reviews may deter potential customers. To recognize earlier when your

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content strategy

Content Strategy: How to create content that makes a difference

Without content strategy it does not work First of all, you can start reading about how to make content SEO friendly. We could quickly write a blog post about it”, or “Ah, please write two more blog posts this week about anything, we need something new” are certain things you have heard before from the

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content promotion

What is Content Promotion and how does it work?

Often a lot of money is invested in the production of high-quality content. Some blog posts, videos, and whitepapers, and quickly you are at a few thousand Euro production costs. So it’s all the more frustrating when only a few people outside your own company consume the content. To help here, you should promote your

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