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Many business owners or marketers with a basic comprehension of search engine optimization recognize the gravity of link building to some degree. Below, we explore the true importance of backlinks from SEO. Watch Harley and Andrew discuss what backinks are, why they're important, and how you should go about earning them!
Healthy Backlink Profile.
Also known as “inbound” or “incoming” links, backlinks are created when one website links to another website. For example, if a mountain climbing site (Website A) links to a blog post comparing the best hiking gear (Website B), the hiking gear website receives a vote of confidence – or backlink – from the mountain climbing site.
Time Tested.
Backlinks are important for SEO because they signal to Google that another resource finds your content valuable enough to link to it within their own content. As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.
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- In Google's perfect world, this is the only way websites would earn authority and trust! A world where every website gains backlinks solely through their content being found and shared by other websites. Picturesque isn't it?
- Manual links are acquired through link earning activities. If the hiking gear website reached out to the climbing resource and requested a link, the backlink would be manual. Guest blogging for a relevant website is another strategic method to gaining a manual link. Be sure to link to your website within the content.
- Self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory. Be careful – while self-created links may appear to be the easiest way to gain backlinks, many of the tactics tend toward “black hat SEO,” strategies that negatively impact search engine reputation. These links are typically labeled by “no follow” tags.
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- Manual links are acquired through link earning activities. If the hiking gear website reached out to the climbing resource and requested a link, the backlink would be manual. Guest blogging for a relevant website is another strategic method to gaining a manual link. Be sure to link to your website within the content.
- Self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory. Be careful – while self-created links may appear to be the easiest way to gain backlinks, many of the tactics tend toward “black hat SEO,” strategies that negatively impact search engine reputation. These links are typically labeled by “no follow” tags.
Experience The Difference.
1. In-Depth Analysis
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible.
2. Case-Specific Strategy
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible.
3. Execution & Optimization
While backlinks are generally desirable, not all backlinks are as valuable as others. Some are inherently more advantageous to earn – others should be avoided whenever possible.
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- Manual links are acquired through link earning activities. If the hiking gear website reached out to the climbing resource and requested a link, the backlink would be manual. Guest blogging for a relevant website is another strategic method to gaining a manual link. Be sure to link to your website within the content.
- Self-created links are created when a site manager manually adds a backlink into a forum, blog comment, or online directory. Be careful – while self-created links may appear to be the easiest way to gain backlinks, many of the tactics tend toward “black hat SEO,” strategies that negatively impact search engine reputation. These links are typically labeled by “no follow” tags.
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Frequently Asked Questions .
Short answer: yes, yes you do.
Why? Picture all of your website visitors as a massive pie. For the average website, 50% of that pie will come from search engines like Google.
Search engines are a discovery tool, meaning that many of these website visitors are discovering your website for the first time. As more and more people discover your website from search engines, you’ll see each other traffic channel (email, social media, etc.) increase as well. In other words, as this part of your pie gets bigger, the rest of your pie will get bigger as well.
Here are a few more SEO stats that should help you to see how important SEO is to your website’s success. And if you happen to own a software-as-a-service brand, our SaaS SEO guide will teach you how to drive traffic to your site.
No, but how much is 50% of your total website traffic worth to you?
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business’ taxes on your own, but choose to hire a professional because you know that they will be worth the investment.
If your business’ marketing budget is less than a few hundred dollars per month, take the DIY approach to SEO. Any “expert” charging less than a few hundred dollars per month is going to be a risky investment. They may land you in some hot water with Google.
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